The lightning-fast success of georgian fashion designer George Keburia in the last two years is a significant news: when a designer little known as Keburia creates a trendy accessory like the tiny sunglasses, the mini sunglasses, this is literally overwhelmed by imitations, so much so that in the end we no longer know who had the original idea.
George Keburia’s brand is represented in various boutiques and concept stores, as well as sold online and in pop-up stores across the world. His tiny sunglasses have a celebrity following, including Rihanna,Gigi Hadid,Bella Hadid, Kourtney Kardashian, Solange,and Kendall Jenner.
And today the real winning combination, like it or not, is receiving the placet from famous trend setters like Rihanna, the sisters Hadid or Kardashian / Jenner, or one of the Knowles sisters or two (if you’re lucky). Keburia has had the endorsement of all, and its little-known brand based in Tbilisi has grown rapidly and is now a popular and recognizable brand. “Obviously the interest in our brand around the world has grown incredibly thanks to their support,” says the designer. This is the calling card for the launch of its new eyewear collection.
George Keburia is not yet 30 years old, he lives in Tbilisi. He launched his first collection in 2010. In autumn 2017, he was selected among the six designers from around the world to present his spring / summer 2018 collection during Milan fashion week and participated in Vogue Talents x Swarovski Project creating a special garment decorated with Swarovski crystals. Last September, he paraded with the SS 2019 in Paris. And now he’s super loved by celebs. Among the reasons for its success the launch of the mini-sunglasses worn by Gigi Hadid, Zoe Kravitz, Kaia Gerber.