Lewis Hamilton launched himself into the world of fashion, but not as a model but as a stylist. The deal is the sponsorship agreement between Police, a lifestyle brand owned by the De Rigo Group, with the Mercedes-AMG team, the team of five-time Formula 1 world champion.
The announcement of the agreement was the opportunity to reveal the upcoming creation of an eyewear collection designed in partnership with the versatile British pilot, who has made glasses one of the accessories that identifies his look.
Police has become the official team supplier of the Mercedes-AMG Petronas Motorsport team and thanks to this partnership the drivers and the race team will wear the brand’s sunglasses and optical frames.
The Police logo will be visible on both sides of the helmet of Lewis Hamilton and Valtteri Bottas as well as in the box, and will appear on all the marketing materials of the team.