New York City-inspired collection for Vogue Eyewear and Gigi Hadid


    Following the launch of her hugely successful partnership with Vogue Eyewear last year, supermodel Gigi Hadid is back at it again. Inspired by “the city that never sleeps”, Hadid named each eyewear design after her favorite spots across New York City — from Lafayette Street to the High Line and back to Soho.

    The models of the new collection are designed and baptized by the creator in person and embody various moments of her life. From the retro-futuristic and cool reality of the “city that never sleeps” to the vip charm of the most exclusive clubs in Manhattan, Gigi invites us to amplify the latest trends with a unique personality.

    Every design is in keeping with the model/It-girl’s own personal style and incorporates elements of the latest fashion trends seen on and off the runway.

    Tiny cat-eye frames embody the full-of-attitude sunglasses trend we couldn’t get enough of last year, while futuristic wrapped frames give us a taste of what’s to come this season. The collection is reminiscent of retro-chic 90s style but unequivocally modern in the same breath. In short, it’s so Gigi.

    The entire collection is now available for purchase on


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