Safilo wins Missoni’s eyewear

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    Safilo and Missoni have signed a new five-year global agreement for the eyewear license of the Missoni and M Missoni brands, renewable under the same conditions until 2029.

    The new Missoni and M Missoni eyewear collections will be presented to the market in January 2020, preceded by a digital communication campaign that will unveil the creative process of the new eyewear step by step.

    Missoni and M Missoni integrate perfectly with our portfolio. Safilo shares with these Italian brands the same values ​​of visionary design, tradition and excellence in the manufacturing sector.“, said Angelo Trocchia, CEO of Safilo Group. “We can also draw on our extensive historical archive, full of inspirations, to ensure collections that give a further boost to the business and growth of both our companies“.

    “We are honored and proud to work with Safilo again.” said Angela Missoni, President and Creative Director of Missoni Group. “For Missoni it represents a sort of return to the past, given that Safilo was our first eyewear licensee in the 80s. Safilo is an Italian manufacturer that boasts a long tradition and a strong expertise in its artisan know-how. From a creative point of view, I have always loved this category of products and I can not wait to find all the different elements of the Missoni style developed in this new eyewear collaboration“.

    Michele Norsa, industrial partner of FSI and Vice-president of Missoni, added: “It is an important partnership that contributes to the objective of giving further value to our brands, in line with the development of our business plan. With Safilo and the new eyewear collections, Missoni will strengthen its position as a leading brand in the global fashion and luxury sector, offering an articulated range of eyewear able to meet the tastes of consumers all over the world“.

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