Spektre opens to eyewear and has landed at Pitti Uomo 96 with its iconic model. Glamor, impactful and refined, the new 2019 optical proposal by Spektre Eyewear wins the Florentine event with an effective campaign. To reveal the new line, the eyewear brand Made in Italy, which since 2009 has been surprising the public with its trendy design, has chosen the Belami model.
Revisited aviator, a mix of acetate and ultra-light metal, a combination of styles and tastes, colors and textures for a perfect pair of glasses for every face and outfit. The optical line extends from more classic models to more extravagant shapes. The only common denominator confirms the unmistakable style of the Milanese brand. The frames and their combinations of materials are the trump card of Spektre Eyewear which presented the most sought after and complete collection in recent years at Pitti Uomo. A true mix of materials, shapes and colors that meet the tastes of the public with passion and tenacity.
“We have chosen to unveil the new optical collection at Pitti Uomo by exploiting the vibrations, sensations and trends of the world’s number one event,” says Niccolò Pocchini, founder and CEO of Spektre Eyeawear. Alongside the optical models, Spektre conquers the Florentine fair with an oversized mask, with a maxi and total black frame, with square shapes: Laurent. Perfect for fans of mysterious looks.
Spektre collections are available in selected opticians and in the best boutiques around the world. Spektre Eyewear ended the year with a budget of 2019 at around 4 million euros, with a constant growth of 15%, 70% of which was generated by the foreign market. The 2018 collection is confirmed with a sales boom especially in Italy.
The annual production settles on 120,000 pairs a year between vision and sun models. The sale of the sight collection has reached a considerable percentage of growth such as to push the designer to launch the new line of sight characterized by angular shapes, lightweight frames made in Italy and of great quality.