The new Superflex® KIDS campaign for 2019 is unveiled


    The new Superflex® Kids campaign for 2019 has been unveiled. The kid’s eyewear brand of WestGroupe portrays a special vision: designed with real kids in mind, the campaign images evoke feelings of playfulness and excitement through their vibrant colors and sense of summertime fun. 

    Photos used in the campaign show an outdoor pool party during the summer and feature the ‘animated’ colour palette of the new frames, which are available now.

    Superflex® KIDS frames are designed for both fit and fun and are constructed with spring hinges for extra durability, comfort and fit. While form and function always come first, great colors and funky temple detailing make this collection a fun fashion statement for kids of all ages.


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